About FitCause

FitCause is a marketing tool that empowers consumers as participants in the corporate giving ecosystem. Our platform acts as a conduit between corporations, individuals and charitable organizations by developing campaigns that quantify fitness data from activity trackers and links these accomplishments to corporate or individual donations.

Using fitness applications and activity trackers, participants contribute their activity (miles, steps, exercises, etc.) to campaigns to raise awareness for non-profit organizations or unlock corporate donations as they achieve milestones. These milestones are celebrated, prompting participants to share via social channels as they selflessly become brand ambassadors by engaging in already planned activities.

Corporations are making significant, yearly financial commitments to non-profit organizations. They are also looking for organic methods of marketing to active consumers.

Active consumers are already using fitness apps. FitCause frictionlessly adds incentive for them to push their personal goals even further.

It's the perfect ecosystem for corporations, non-profit organizations and consumers.

Our Team

The people behind FitCause

Michael Doustan has spent the last five years focusing on technology and internet companies at a long/short hedge fund. Prior to joining the fund, he was valuing and raising equity for private company portfolios at the investment bank, Houlihan Lokey. Michael is the former chairman and a current board member of the non-profit organization, Maccabi Young Leadership of New York and is also an active member of AIPAC. Michael graduated with a BBA in Finance from Emory University.

Benny is a graduate of UCLA. Before joining FitCause, he worked at Edmunds.com as a software engineer. Benny is passionate about fitness; he believes that through diet and exercise, individuals have the power to improve their health, both physically and mentally. In his spare time, he runs an event livestream business that connects distant friends and family.

As COO, Matt supports multiple aspects of FitCause, from business development to campaign execution. Prior to FitCause, Matt was a management consultant where he focused on healthcare and venture capital clients. A graduate of Cornell University, Matt is an avid quantified-self tracker and loves being a part of the growing NYC tech scene.

An active runner, Laura Temel co-founded FitCause with Matt Cantor in 2013. She graduated from Cornell University where she studied Government and Economics. Prior to FitCause she founded PadTies, an off-campus housing tool. Laura started her career in investment banking at Bank of America Merrill Lynch where she advised global Real Estate companies and Financial Institutions on equity offerings.

Our Advisors


Brand Knew is a digital agency and technology accelerator. The firm offers services in product development, branding, and social marketing, and then applies these services to select start-up ventures in exchange for equity through a developmental venture equity program. Rooted in the ideology that the Internet and its variety of marketing platforms are in perpetual shift, Brand Knew develops proprietary social monitoring and sentiment analysis tools that consistently allow clients an unprecedented flexibility in their brand ambassadorship programs. This helps to uniquely generate brand awareness, online traffic and real world conversation. The firm's offices are in Los Angeles and New York City.

Founded in 2005, Flight Club New York is the World's largest sneaker marketplace. With retail locations in NY and LA, and an engaged web audience of over 2 million people (www.flightclub.com), Flight Club's following is deeply entrenched in sneaker culture and sports lifestyle.

Amanda Bensol currently works as the Head of Business Development at Karma, and as an advisor to FitCause. Amanda worked as an Associate at TechStars NYC. While at TechStars, Amanda assisted 12 startups with a variety of tasks including marketing, business development, operations and strategy. Prior to TechStars she spent two years in Investment Banking at Bank of America Merrill Lynch where she worked on IPO transactions within the Technology sector. Amanda graduated from The University of Pennsylvania’s Wharton School with a BS in Finance and Marketing.

Propper Daley creates and implements holistic strategies to drive measurable social impact. From the public policy arena to the entertainment industry, they leverage every resource to produce outcome-driven solutions for businesses, individuals, organizations and causes.

John McPheters is the VP of Business Development for Flight Club. Prior to that, John served as the Digital Director of Team Epiphany, a brand solutions agency that services many Fortune 500 companies across Social, PR, Creative and Entertainment disciplines. He has held a variety of other positions in the media space, both domestically and abroad. He holds a BA from Boston University and an MBA from Fordham University.